Abstract: A method and system for blurring location data. Location data indicating a location of a mobile device and a user identification associated with the mobile device is received. Prestored data indicating a plurality of entries is accessed, each entry having a respective stored location associated with a corresponding location status. In response to an entry in the prestored data including a stored location corresponding to the location of the mobile device indicated in the location data, a derived location of the mobile device is generated based on the corresponding location status of the stored location, wherein the derived location is less accurate than the location indicated in the received location data. The derived location of the mobile device is stored in a mobile device location log associated with the received user identification.

Abstract: A method and system for blurring location data. Location data indicating a location of a mobile device and a user identification associated with the mobile device is received. Prestored data indicating a plurality of entries is accessed, each entry having a respective stored location associated with a corresponding location status. In response to an entry in the prestored data including a stored location corresponding to the location of the mobile device indicated in the location data, a derived location of the mobile device is generated based on the corresponding location status of the stored location, wherein the derived location is less accurate than the location indicated in the received location data. The derived location of the mobile device is stored in a mobile device location log associated with the received user identification.

Abstract: A method and system for blurring location data. Location data indicating a location of a mobile device and a user identification associated with the mobile device is received. Prestored data indicating a plurality of entries is accessed, each entry having a respective stored location associated with a corresponding location status. In response to an entry in the prestored data including a stored location corresponding to the location of the mobile device indicated in the location data, a derived location of the mobile device is generated based on the corresponding location status of the stored location, wherein the derived location is less accurate than the location indicated in the received location data. The derived location of the mobile device is stored in a mobile device location log associated with the received user identification.

Abstract: Methods, systems and computer program products are provided for targeting users for content provision. In one method, the method receives at a server, one or more content objects and one or more ZIP+4 codes as targeting parameters for the one or more content objects. The method retrieves personal information of a plurality of users. The method then identifies one or more of the plurality of users located in geographic areas corresponding to the one or more ZIP+4 codes based, at least in part, on the personal information. Subsequently, the method targets a content object of the one or more content objects to the one or more of the plurality of users based on the identified geographic areas of the users and the ZIP+4 codes associated with corresponding ones of the one or more content objects.

Abstract: Methods, systems and computer program products are provided for targeting users for content provision. In one method, the method receives at a server, one or more content objects and one or more ZIP+4 codes as targeting parameters for the one or more content objects. The method retrieves personal information of a plurality of users. The method then identifies one or more of the plurality of users located in geographic areas corresponding to the one or more ZIP+4 codes based, at least in part, on the personal information. Subsequently, the method targets a content object of the one or more content objects to the one or more of the plurality of users based on the identified geographic areas of the users and the ZIP+4 codes associated with corresponding ones of the one or more content objects.

Abstract: Anonymous measurement of online advertising using offline sales is disclosed. The measurement uses anonymized online ad exposure data and anonymized offline sales, or conversion data, to measure effectiveness of online advertisement. The anonymized exposure and conversion data are matched using tokens from each data set; each token corresponds to a user and is generated from personally identifiable information of the user that is anonymized to preserve the user's privacy. The anonymized exposure and conversion data is aggregated using the tokens to map records in the data sets for a given user. Users' ad exposure and sales history is used, anonymously, to gauge ad effectiveness of a corresponding ad campaign. The effectiveness measure, or measures, can further be used to configure another ad campaign.

Abstract: Anonymous measurement of online advertising using offline sales is disclosed. The measurement uses anonymized online ad exposure data and anonymized offline sales, or conversion data, to measure effectiveness of online advertisement. The anonymized exposure and conversion data are matched using tokens from each data set; each token corresponds to a user and is generated from personally identifiable information of the user that is anonymized to preserve the user's privacy. The anonymized exposure and conversion data is aggregated using the tokens to map records in the data sets for a given user. Users' ad exposure and sales history is used, anonymously, to gauge ad effectiveness of a corresponding ad campaign. The effectiveness measure, or measures, can further be used to configure another ad campaign.

Abstract: Methods, systems and computer program products are provided for targeting users for content provision. In one method, the method receives at a server, one or more content objects and one or more ZIP+4 codes as targeting parameters for the one or more content objects. The method retrieves personal information of a plurality of users. The method then identifies one or more of the plurality of users located in geographic areas corresponding to the one or more ZIP+4 codes based, at least in part, on the personal information. Subsequently, the method targets a content object of the one or more content objects to the one or more of the plurality of users based on the identified geographic areas of the users and the ZIP+4 codes associated with corresponding ones of the one or more content objects.