Abstract: The present disclosure provides systems, methods, and computer-readable storage devices for supporting an online marketplace that facilitates the exchange of digital assets from student athletes for donations from other users. An online marketplace platform may be configured to maintain accounts for student athletes users and to enable donations to the student athlete users from other users. For example, the online marketplace platform may receive donation information from a first user that indicates a payment amount and a second user designated as a recipient. The online marketplace platform may retrieve the payment amount from a payment source corresponding to the first user and increment an account of the second user based on the payment amount. Based on successful retrieval, the online marketplace platform may send a digital asset, such as a non-fungible token (NFT), associated with the second user to the first user.