Abstract: Techniques and technologies for mapping user identifiers between different device ecosystems are described. In at least some embodiments, a system includes a processing component, a memory, and a mapping engine configured to map a first identifier associated with a user with a second identifier, at least one of the first or second identifiers being associated with a first device ecosystem; and map a third identifier associated with a second device ecosystem with at least one of the first identifier or the second identifier, the second device ecosystem different from the first device ecosystem, based at least partially on (i) a plurality of first co-location occurrences of the third identifier with the first identifier, and (ii) a plurality of second co-location occurrences of the third identifier with the second identifier. The mapping engine may provide an indication of an association of the third identifier with the user.

Abstract: Techniques and technologies for mapping user identifiers between different device ecosystems are described. In at least some embodiments, a system includes a processing component, a memory, and a mapping engine configured to map a first identifier associated with a user with a second identifier, at least one of the first or second identifiers being associated with a first device ecosystem; and map a third identifier associated with a second device ecosystem with at least one of the first identifier or the second identifier, the second device ecosystem different from the first device ecosystem, based at least partially on (i) a plurality of first co-location occurrences of the third identifier with the first identifier, and (ii) a plurality of second co-location occurrences of the third identifier with the second identifier. The mapping engine may provide an indication of an association of the third identifier with the user.

Abstract: Systems, methods, and computer-readable storage media for managing advertisement viewer feedback are provided. The system includes a database and a server. The database stores advertisement data, including metrics, for each advertisement. The servers provide advertisements to an advertisement viewer. In turn, the server receives actions from the advertisement viewer in response to the advertisement. The metrics for the advertisement are provided for display based on actions received from the advertisement viewer. The advertisement is rendered such that upon user interaction the metrics become viewable by the user. Theses metrics may include collaborative insights that are measured from one or more other users with similar interests to the user viewing the selected advertisement.