Abstract: A holder for a container and other articles comprises a plurality of flexible retaining strips which can be formed in laterally extending loops to define a peripheral side wall of the holder cavity and in a longitudinal extending loop to define the bottom wall of the cavity. The ends of the loops are releasably secured together by Velcro type hook and loop elements which are releasably interconnectable. A longitudinal retaining strip extends upwardly from the cavity of the holder to form a waistbelt receiving loop. A short lateral strip is provided near the upper end of such longitudinal retaining strip to form a laterally extending loop which can receive an upwardly extending portion of the frame of a bicycle or other vehicle on which the holder can be conveniently carried. The cross-sectional and longitudinal dimension of the cavity can be made larger or smaller to snugly receive and hold articles of differing lengths as well as differing cross-sectional dimensions.