Patents by Inventor Sharon Burt

Sharon Burt has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • METHODS AND SYSTEMS FOR TAXONOMY-DRIVEN MARKETING CAMPAIGN CREATION FROM A REPOSITORY
    Publication number: 20150294359
    Abstract: Methods and systems for establishing a web presence, a mobile-optimized web presence, a marketing campaign and a mobile-optimized marketing campaign. Various embodiments of the methods and systems disclosed herein may permit independently generating mobile-optimized and desktop versions of one or more web presences, landing pages and marketing campaigns based on business information and taxonomies. Computer systems implementing methods of establishing mobile-optimized web presences and marketing campaigns are also disclosed.
    Type: Application
    Filed: June 25, 2015
    Publication date: October 15, 2015
    Inventors: Sharon Burt, Jeffrey B. Collemer, Carl A. Dunham, Jason Stedman, Jeffrey Theroux, Donald Ross Gardner, III
  • METHODS AND SYSTEMS FOR ESTABLISHING A MOBILE-OPTIMIZED WEB PRESENCE AND A MOBILE-OPTIMIZED MARKETING CAMPAIGN
    Publication number: 20140067556
    Abstract: Methods and systems for establishing a web presence, a mobile-optimized web presence, a marketing campaign and a mobile-optimized marketing campaign. Various embodiments of the methods and systems disclosed herein may permit independently generating mobile-optimized and desktop versions of one or more web presences, landing pages and marketing campaigns based on business information. Computer systems implementing methods of establishing mobile-optimized web presences and marketing campaigns are also disclosed.
    Type: Application
    Filed: August 30, 2012
    Publication date: March 6, 2014
    Inventors: Sharon Burt, Jeffrey Collemer, Carl Dunham, Jason Stedman, Jeffrey Theroux
  • METHOD AND SYSTEM FOR MANAGING ONLINE ADVERTISING OBJECTS USING TEXTUAL METADATA TAGS
    Publication number: 20120078709
    Abstract: A method for managing online advertising placements includes associating a plurality of textual metadata tags with at least one advertising placement, and generating a bid recommendation for the at least one advertising placement associated with the plurality of textual metadata tags.
    Type: Application
    Filed: September 23, 2010
    Publication date: March 29, 2012
    Inventors: Carl A. Dunham, David Hughes, Michael H. Jarvinen, Edward M. Ives, Sharon Burt
  • METHOD AND SYSTEM FOR ATTRIBUTING AN ONLINE CONVERSION TO MULTIPLE INFLUENCERS
    Publication number: 20110231239
    Abstract: A method is provided for identifying and crediting interactions leading to a conversion, comprising acts of for each of at least one defined time interval, defining a recency factor used to scale a credit amount given to an influencing event occurring during the defined time interval; identifying at least one influencing event that influenced a conversion event; for each of the at least one influencing events, identifying a defined time interval in which the influencing event occurred and accessing the recency factor for that defined time interval; and apportioning the credit amount given to the conversion event among the at least one influencing event according to the recency factor for each influencing event.
    Type: Application
    Filed: March 16, 2010
    Publication date: September 22, 2011
    Inventors: Sharon Burt, Carl A. Dunham, Edward M. Ives, Michael H. Jarvinen