Abstract: The display framework construction comprises at least one column including a base and an elongate upwardly extending column assembly including four generally cylindrical elongate members. Each generally cylindrical member is located at a corner of the column assembly. The column assembly further includes an interior elongate tubular member having a generally +-shaped cross-section with four narrow elongate walls interconnected by four elongate walls each having an arcuate, concave cross-section. Each narrow elongate wall has a plurality of vertically spaced apart slots therein for receiving hooks on brackets for creating different display framework constructions. The brackets are provided at one or both ends of an arm assembly comprising an upper generally cylindrical elongate member and a lower generally cylindrical elongate member fixed in a position juxtaposed to the upper generally cylindrical elongate member.