Abstract: A pop-up format is described, the format comprising a substrate and a box, the substrate comprising a flat sheet having a first part and a second part separated by a substrate fold line, the first part having a top side and a bottom side, the second part having a top side and a bottom side, and the box comprising an upper section and a lower section, the upper section comprising a display portion and a first fastening portion and the lower section comprising a second fastening portion, a raising portion, and a connection portion, the connection portion adhering to the display portion, the first fastening portion adhering to the second part top side and the second fastening portion adhering to the first part top side, the display portion having an area less than an area of the second part of the substrate. A method of manufacture is described as well.

Abstract: A method of manufacturing pop-up action products from a single continuous web of material. A preferred form of the method includes the steps of cutting the web into two separate ribbons, defining a continuous series of predetermined shapes in one of the ribbons, marrying the two separate ribbons so that they are joined to one another at each of the series of predetermined shapes in such a fashion that, after transverse separation into individual pop-up action products, the linear movement of a slide panel member results in the elevational movement of a predetermined "pop-up" shape.

Abstract: A method of making an improved fragrance-releasing sampler designed to prevent individuals from being unknowingly or involuntarily exposed to the fragrance. Preferably, the steps of the method are performed on a continuous moving web of material by in-line finishing equipment associated with a web offset printing press. The method includes applying slurry of adhesive and fragrance-containing microcapsules to a location on a moving web of material; longitudinally folding a margin of said moving web of material onto said slurry, or positioning a second web of material onto the location of said slurry; partially cutting around said slurry to define a removable element; and transversely severing the continuous moving web of material into individual fragrance-releasing samplers having a removable element carrying a fragrance which can be activated by separating said removable element from said sampler and spreading the thicknesses of the removable element apart.

Abstract: A method of making an improved fragrance-releasing sampler designed to prevent individuals from being unknowingly or involuntarily exposed to the fragrance. Preferably, the steps of the method are performed on a continuous moving web of material by in-line finishing equipment associated with a web offset printing press. The method includes applying slurry of adhesive and fragrance-containing microcapsules to a location on a moving web of material; longitudinally folding a margin of said moving web of material onto said slurry, or positioning a second web of material onto the location of said slurry; partially cutting around said slurry to define a removable element; and transversely severing the continuous moving web of material into individual fragrance-releasing samplers having a removable element carrying a fragrance which can be activated by separating said removable element from said sampler and spreading the thicknesses of the removable element apart.