Patents by Inventor Sharon Y. Barr

Sharon Y. Barr has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20120005018
    Abstract: A computer-implemented method for matching a display advertisement to a user within a large-scale, non-destructive user modeling and experimentation environment using real-time traffic. The method commences by populating a user profile object (containing demographics, history, and behaviors of the user) for use during concurrent operation of a production platform and an experimentation platform. To implement non-destructive testing, the method continues by cloning a portion of the real-time traffic for use by the experimentation platform while concurrently delivering the real-time traffic to the production platform. The production platform and the experimentation platform operate concurrently, scoring matches between the user profile objects and a plurality of display advertisements for selecting among the best-scored advertisements.
    Type: Application
    Filed: July 2, 2010
    Publication date: January 5, 2012
    Inventors: Vijay Krishna Narayanan, Rajesh Parekh, Albert Meltzer, Sharon Y. Barr, Nilesh Gohel, Utku Irmak, Feng Shao