Abstract: A method, a structure, and a computer system for social networking. The exemplary embodiments may include detecting a conversation between a first user and one or more users, as well as identifying the one or more users. In addition, the exemplary embodiments include determining a location of the conversation and generating a proxy identifier corresponding to the conversation based on the location, the first user, and the one or more users. The exemplary embodiments may further include transmitting one of the proxy identifier and contact information corresponding to the first user to at least one of the one or more users.