Abstract: A holder for temporary and secure attachment of license tags (2) and personalized plates (12) to a vehicle, particularly an automobile (1), a window or other surface using one or more suction cups (7 or 9a and 9b) with a holding wire (5) attached through the necks (7) of the suction cups. Each end of the holding wire (5) has connecting components to attach the wire to the plates. This holding device allows dealer tags and plates to be attached to the inside rear window (4) of an automobile, thereby avoiding damage, loss or theft which results from securing the tags to a vehicle by magnets. In addition to holding license plates, this holder enables one to display personalized or novelty plates and change such plates easily and quickly as desired, thereby providing a medium for advertising, expression or communication to supplement or in lieu of using bumper stickers or other such items.