Abstract: Methods and apparatus for personalizing a vehicle with a sensory output device include receiving, by one or more processors, a signal indicating an identity or passenger profile of a detected passenger in or boarding the vehicle, accessing preference data and geographic location data for the passenger, and selecting sensory content for delivery to the passenger in the vehicle based on the preference data and geographic location data. Methods and apparatus for producing video customized for a preference profile of a person or cohort include associating each of stored video clips with a set of characteristic parameters relating to user-perceivable characteristics, receiving user profile data relating to the person or cohort, selecting video clips from the data structure based at least partly on the user profile data, and automatically producing a video including the preferred video clips.