Abstract: Techniques to auction a portion of a web page are described. A computer implemented application may receive a selection indicative of a portion of a web page from a website to be auctioned. The computer implemented application may accept bids from one or more bidders for the portion of the web page and receive payment for the portion of the web page from a winning bidder. The computer implemented application may receive text and/or graphics to be inserted into the portion of the web page and re-construct the web page by placing the received text and/or graphics into the portion of the web page. Other embodiments are described and claimed.

Abstract: An apparatus is disclosed that comprises a processor and memory coupled to the processor. The memory is operable to store an augmented website editor. The augmented website editor may be operable to edit one or more objects of a web page copy of a web page and to link the one or more objects to respective data sources associated with the web page.