Abstract: Techniques may be provided for augmenting a call initiated by a first user device with functionality that enables the first user device to automatically interact with at least one other user device using one or more augmented services. In some examples, a service provider may receive information that identifies a connection between the first device and a second device. Additionally, an identifier of the first device may be received. Based at least in part on the identifier, the service provider may identify an augmented service capable of being implemented by the first device. Additionally, the service provider may enable implementation of the augmented service by the first device and the second device.