Abstract: The present invention includes a system and method for providing active advertising for businesses or organizations. In a preferred embodiment, a particular audience is identified for being most likely to respond to an offer, and advertisements are developed, adjusted and placed accordingly. Preferably, a plurality of variables are identified, including a particular format, time of day for display, various objectives of the campaign, and a respective audience, and an algorithm is employed which uses the variables to determine an effective and influential advertisement.