Abstract: A beverage filter cartridge for use in a single serve beverage brewing machine, the cartridge including a open ended cup with an open top and closed bottom with a cup-shaped filter pouch containing a beverage material sealed to the inside thereof proximate to a top end. The top end includes a flange to which a cover is sealed to prevent spoilage of the beverage material by atmospheric oxygen. The cartridge includes a filter bag with a dry beverage material. The inner surface of the cup has a series of vertically oriented channels which allow for the brewed beverage to flow out of the sides of the filter bag and down the channels before exiting the cartridge at the bottom. The brewed beverage can flow out of the bottom of the cartridge either via the side of the filter bag through the channels or through the bottom of the filter bag.

Abstract: A method, a system and a module method of creating enhanced banners, each comprising content and functionality of an original ad banner (e.g. rich media file) and a calling application enabling users to initiate a call with an advertiser, associated with the original and enhanced banners. The system, module and method may enable integrating the original code and content of said original banner with the calling application; and creating a new enhanced banner, which is a new RMF enabling the combined operative functioning and content of the calling application and the banner, where the new created enhanced banner enables a user to initiate a call between the advertiser and the user by operating the calling application in the enhanced banner.