Abstract: Systems, methods, and computer-readable media are disclosed for dynamically determining personalized promotional offers using markers. In one embodiment, an example method may include determining a first user history associated with a first user account and a second user history associated with a second user account, the first user history and the second user history being indicative of respective interactions by a first user and a second user with a marketplace, receiving an indication of interaction by the first user with a marker associated with a promotional offer campaign, determining, using the first user history, a first promotional offer for the first user, associating the first promotional offer with the first user account, receiving an indication of interaction by the second user with the marker, determining, using the second user history, a second promotional offer for the second user, and associating the second promotional offer with the second user account.