Abstract: A transactional system for eliminating the necessity of third party processors, who are typically employed for processing loyalty benefits obtained during various point-of-sale loyalty programs such as rebates, cashbacks, discounts, and etc. The system is to be used in conjunction with credit cards, debit cards, loyalty cards, and so on at a point of sale. The system comprising the steps of forwarding a purchase amount less of a loyalty benefit directly to the account of a merchant at a point of sale, the merchant participating in a corresponding loyalty program, forwarding the loyalty benefit to the account of a benefit recipient at the point of sale, and generating a receipt for the purchase amount at the point of sale, the receipt depicting the break up of the purchase amount.