Abstract: An improved golf club cover retaining device to secure golf club head covers to a golf bag which includes a golf bag securing mechanism circumferentially positioned and affixed to the generally upper portion of the golf bag, a securing mechanism affixation means attaching opposite ends of the securing mechanism for removably attaching the device to the golf bag; at least one generally elongate golf club retainer cord having a proximal end zone, a distal end zone, and a central zone extending between the proximal and distal end zones; a double swivel inter-connector means on the proximal end zone of the cord for securing the cord to the golf bag securing mechanism in movable relation thereto so that the inter-connector means and the cord are able to travel circumferentially around the golfbag; and a golf club cover connector means on the distal end zones of the cord for removable attachment of the head covers.