Abstract: A case labeler for moving a label from a holding magazine in a path to sweep over a glue applying applicator and continue into a position where the glue side of the label is presented to a case moving on a conveyor and acting to trip control switches which cause the glue applicator to move into the sweep path of the label and cause a label carrier head to pick a label off the magazine by negative pressure and begin a sweeping motion in a well defined path. The motion of the carrier head in its sweep path is to rotate the label from a first position at the magazine through a partial amount of rotation to pass the label surface over the applicator and through the remainder of the rotation to present the glue side of the label to the path of case movement.