Abstract: In a representative embodiment of the invention, a display for a gift and greeting card or the like comprises a rigid box having an open front with a finished perimeter. A small gift may be removably positioned within the interior of the box with lighting means positioned adjacent thereto to selectively illuminate the gift. A reversible panel is slidingly movable in grooves formed in side frame members at the box open front to conceal and reveal the gift as desired. A multi-page greeting card may be positioned forwardly of the panel in the grooves with the back page thereof including a hole through which the panel, and subsequently the gift, may be viewed upon removal of the panel.