Abstract: An improved seller automated engine architecture methodology particularly (though not exclusively) for use in automated real-time iterative reverse auctions over the Internet and the like for the purchase and sale of goods and services, providing a choice of architectural implementations while enabling price optimization on market share-directed considerations, specific sales target-directed implementations, seller utility derivative-following implementations, model optimizer implementations and explorations, mathematical optimization-oriented and rules-based implementations.

Abstract: Embodiments of the invention provide an innovative, fully-automated system that facilitates the buying and selling of debt-based derivatives and other assets. The techniques described herein eliminate opaqueness, inefficiencies, and lack of risk monitoring and provide an end-to-end, highly efficient reverse-auction platform that considers many aspects of risk control and other parameters. This is accomplished while computing a true CDS price by incorporating reference entity, primary and secondary insurance company default risks. Furthermore, the reference entity pricing model decouples the borrower from the entity issuing the debt and eliminates rating inflation due to digital discontinuity.

Abstract: An Internet system for and method of automatic optimizing quantitative business objectives of sellers (advertisers) with synergistic pricing, promotions and advertisements, while simultaneously minimizing expenditure and discovery and optimizing allocation of advertising channels that optimize such objectives.

Abstract: An improved seller automated engine architecture methodology particularly (though not exclusively) for use in automated real-time iterative reverse auctions over the Internet and the like for the purchase and sale of goods and services, providing a choice of architectural implementations while enabling price optimization on market share-directed considerations, specific sales target-directed implementations, seller utility derivative-following implementations, model optimizer implementations and explorations, mathematical optimization-oriented and rules-based implementations.

Abstract: Marketing strategy optimization includes organizing a marketing strategy by plans and programs with each of plans and programs having input metrics having a causal relationship to output measurements that describe the outcome of the strategy. Optimization includes determining input measurements that optimize a given output for the strategy. Also described are graphical user interfaces for the optimization view that depicts a hierarchical organization of plans and programs associated with the market strategy, a region having target roll up values that are calculated by a marketing strategy optimization and a region having edit window to enter values for metrics associated with the plans and programs.

Abstract: A method of conducting a marketing campaign includes accessing a database in which potential contacts are arranged in a hierarchy by defining a plurality of target audience levels during a table mapping process by key fields on the corresponding database, the key specifies how the target is uniquely identified, counted, and selected. The multiple tables are defined to translate from one level to another, where one of the keys is defined as the default or primary audience level key for the table and remaining keys are alternate keys to be used for switching between audience levels.