Abstract: A time of flight (TOF) measurement method and apparatus are provided, including a controller, a time to digital converter, a pulse transmitter, and a pulse receiver. The controller is configured to control, in a working period according to a predetermined transmit rule, the pulse transmitter to sequentially send M transmit pulses. The pulse receiver is configured to receive N feedback pulses in the working period. The time to digital converter is configured to obtain time of flight information corresponding to the N feedback pulses. The controller is further configured to obtain a target time of flight based on the time of flight information corresponding to the N feedback pulses, and obtain a target distance based on the target time of flight.