Abstract: Disclosed herein is a pressure sensitive adhesive composition comprising 100 parts by weight of at least one block copolymer selected from the group consisting of block copolymers represented by the general formula A-B-A and block copolymers represented by the general formula A-B, wherein A means a styrene polymer block and B denotes a butadiene polymer block, an isoprene polymer block or a polymer block obtained by hydrogenating these polymers, 10-200 parts by weight of a tackifying resin and 25-200 parts by weight of a polyolefin. Pressure sensitive adhesive tapes or sheets comprising, as a pressure sensitive adhesive layer, the pressure sensitive adhesive composition are also disclosed.

Abstract: Disclosed herein is a pressure sensitive adhesive composition comprising 100 parts by weight of at least one block copolymer selected from the group consisting of block copolymers represented by the general formula A-B-A and block copolymers represented by the general formula A-B, wherein A means a styrene polymer block and B denotes a butadiene polymer block, an isoprene polymer block or a polymer block obtained by hydrogenating these polymers, 100-200 parts by weight of a tackifying resin and 25-200 parts by weight of a polyolefin. Pressure sensitive adhesive tapes or sheets comprising, as a pressure sensitive adhesive layer, the pressure sensitive adhesive composition are also disclosed.

Abstract: Disclosed herein is a pressure sensitive adhesive tape or sheet comprising a base layer (substrate) formed of a polyolefin resin and a pressure sensitive adhesive layer laminated on one side of the base layer, optionally, through an intermediate layer. The pressure sensitive adhesive tape or sheet is characterized in that the back surface of the base layer has been applied with shearing force so as to subject it to a surface treatment and is improved in unwinding ability, namely, is capable of rerolling with small force when it is wound into a roll.