Patents by Inventor Shigeto Umeda
Shigeto Umeda has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20150287097Abstract: An advertisement (ad) control platform for managing advertising campaigns and bids for advertising opportunities. The ad control platform equips ads to be submitted in response to the advertising opportunities with capabilities to perform measurements related to viewable time of the ads when the ads are published. It analyzes properties of ads published as a result of winning bids in terms of viewable time based on the performed measurements. It allows an advertiser to set up an advertising campaign with various goals, including those related to viewable time. Based on the analysis result and the campaign goals, it determines a bidding price for the campaign expressed in terms of viewable time. In response to an advertising opportunity, it converts the determined bidding price into one expressed in terms of a number of impressions and submits a bid including the converted bidding price and associated ads each equipped with the aforementioned capabilities.Type: ApplicationFiled: April 2, 2015Publication date: October 8, 2015Inventor: Shigeto Umeda
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Publication number: 20150154631Abstract: Introduced is a method for presenting online advertisements. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user, decreasing loss or waste in advertisement space and increasing opportunity for the publisher; and displaying advertisements only for an appropriate duration and charging advertisers according to the user's exposure to the displayed advertisement.Type: ApplicationFiled: April 17, 2013Publication date: June 4, 2015Inventor: Shigeto Umeda
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Publication number: 20150154650Abstract: Introduced is a method for presenting online advertisements. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user, decreasing loss or waste in advertisement space and increasing opportunity for the publisher; and displaying advertisements only for an appropriate duration and charging advertisers according to the user's exposure to the displayed advertisement.Type: ApplicationFiled: March 14, 2013Publication date: June 4, 2015Inventor: Shigeto Umeda
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Publication number: 20140180829Abstract: Introduced is a method for presenting online advertisements. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user, decreasing loss or waste in advertisement space and increasing opportunity for the publisher; and displaying advertisements only for an appropriate duration and charging advertisers according to the user's exposure to the displayed advertisement.Type: ApplicationFiled: September 10, 2013Publication date: June 26, 2014Inventor: Shigeto Umeda
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Patent number: 8694373Abstract: A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-plus-click, effective CPS, etc.Type: GrantFiled: December 13, 2011Date of Patent: April 8, 2014Assignee: Dennoo Inc.Inventor: Shigeto Umeda
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Publication number: 20130166381Abstract: Disclosed is an effective and high-quality advertisement information display system that adapts to an internet user's lifestyle. The disclosed advertisement system includes a user interface such as an internet browser that itself has the capability of acquiring and displaying video advertisement data, at least one advertisement data storage site located on a communication network, and a user terminal connected to the abovementioned communication network and provided with the abovementioned browser, and by means of the abovementioned advertisement display capability, the advertisement system displays video advertisement data obtained by the user interface's advertisement acquisition capability to a user in accordance with an advertisement management capability. In the system, the user interface has a social capability, and users can gain rewards according to advertisements browsed.Type: ApplicationFiled: May 16, 2011Publication date: June 27, 2013Applicant: Dennco Inc.Inventor: Shigeto Umeda
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Publication number: 20130080264Abstract: A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc.Type: ApplicationFiled: September 10, 2012Publication date: March 28, 2013Applicant: Dennoo Inc.Inventor: Shigeto Umeda
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Publication number: 20130066705Abstract: A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc.Type: ApplicationFiled: May 22, 2012Publication date: March 14, 2013Applicant: Dennoo Inc.Inventor: Shigeto Umeda
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Publication number: 20130066726Abstract: A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc.Type: ApplicationFiled: May 22, 2012Publication date: March 14, 2013Applicant: Dennoo Inc.Inventor: Shigeto Umeda
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Publication number: 20130066714Abstract: A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc.Type: ApplicationFiled: July 2, 2012Publication date: March 14, 2013Applicant: Dennoo Inc.Inventor: Shigeto Umeda
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Publication number: 20130066725Abstract: A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc.Type: ApplicationFiled: September 6, 2012Publication date: March 14, 2013Applicant: Dennoo Inc.Inventor: Shigeto Umeda
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Publication number: 20130066707Abstract: A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc.Type: ApplicationFiled: July 2, 2012Publication date: March 14, 2013Applicant: Dennoo Inc.Inventor: Shigeto Umeda
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Publication number: 20130066713Abstract: A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-plus-click, effective CPS, etc.Type: ApplicationFiled: December 13, 2011Publication date: March 14, 2013Applicant: Dennoo inc.Inventor: Shigeto Umeda
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Publication number: 20130066715Abstract: A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc.Type: ApplicationFiled: August 9, 2012Publication date: March 14, 2013Applicant: Dennoo Inc.Inventor: Shigeto Umeda
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Publication number: 20110282742Abstract: An internet browser equipped in itself with a function to obtain and display video advertisement data along with an advertisement system that is connected to one or more advertisement data storing websites located on a communication network and the communication network itself, includes the user terminal equipped with the browser as described in embodiment 1, and displays to the user data obtained from the browser, according to the advertise management function. The browser is equipped with social functions, and is a system where the user can receive a reward for browsing advertisements.Type: ApplicationFiled: October 27, 2010Publication date: November 17, 2011Applicant: NUTEX INC.Inventor: Shigeto Umeda