Abstract: An intelligent interactive TV remote-control system includes: a server, a TV device, a set-top box device, and an intelligent interactive remote-control device. The server is used for storing multimedia data and providing usage authentication service. The TV device is provided for playing multimedia data. The set-top box device is connected to the server and the TV device for downloading multimedia data from the server and outputting the same to the TV device for display. The intelligent interactive remote-control device is started for being connected to the server to perform usage authentication service thereby matching with the set-top-box device. When matching is successful, the intelligent interactive remote-control device is connected to the set-top box device and an interactive remote-control interface is generated corresponding to a playing window outputted from the set-top box device and displayed on the TV device for remotely controlling the set-top box device.