Patents by Inventor Shilpa ARORA

Shilpa ARORA has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20240354839
    Abstract: A method and system for adjusting ads auction using predicted user responses to an in-ad survey is provided. The method includes (1) providing a content item associated with an actionable object, which when selected, causes a computing device to present a plurality of interactive elements each corresponding to a different one of a plurality of reasons for restricting the content item; (2) receiving, from the computing device, data indicating a particular reason, of the plurality of reasons, for restricting the content item, and the particular reason corresponding to a particular interactive element, of the plurality of interactive elements, that was selected by the user; and (3) updating, using the received data, a content selection model for selecting content items, wherein the content selection model is associated with the user.
    Type: Application
    Filed: July 2, 2024
    Publication date: October 24, 2024
    Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingwei Cui
  • Patent number: 12062085
    Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.
    Type: Grant
    Filed: October 19, 2020
    Date of Patent: August 13, 2024
    Assignee: GOOGLE LLC
    Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingwei Cui
  • Patent number: 11389390
    Abstract: A hair treatment composition in a cationic system includes water and a novel association of polysaccharide, such as inulin, a wax, such as, candelilla wax, a cationic surfactant, such as, behentrimonium chloride, and a film-forming polymer, such as polysilicone-29. The composition may include one or more additional components selected from fatty compounds, cationic polymers and styling polymers, embodied to deliver one or more of smoothing, straightening and curling/curl defining style features to achieve a particular straight or curly style with frizz control, softness and manageability.
    Type: Grant
    Filed: May 31, 2019
    Date of Patent: July 19, 2022
    Assignee: L'OREAL
    Inventors: Shilpa Arora, Marie Huynh, Lisa Chuyin Ye-Tse, Bayle Augustin, Aziza Khader Suleiman, Anand Ramchandra Mahadeshwar
  • Publication number: 20210035207
    Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.
    Type: Application
    Filed: October 19, 2020
    Publication date: February 4, 2021
    Applicant: Google LLC
    Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingwei Cui
  • Publication number: 20200375869
    Abstract: A hair treatment composition in a anionic, nonionic or amphoteric system includes water and a novel association of polysaccharide, such as inulin, and a film-forming polymer, such as polysilicone-29. The composition may include one or more additional components selected from polymers such as anionic polymers and nonionic polymers, amphoteric surfactants, or fatty compounds, embodied to deliver one or more of smoothing, straightening and curling/curl defining style features to achieve a particular straight or curly style with frizz control, softness and manageability.
    Type: Application
    Filed: May 31, 2019
    Publication date: December 3, 2020
    Inventors: Shilpa ARORA, Lisa Chuyin YE-TSE, Marie HUYNJ, Azizah SULEIMAN, Anand Ramchandra MAHADESHWAR
  • Publication number: 20200375876
    Abstract: A hair treatment composition in a cationic system includes water and a novel association of polysaccharide, such as inulin, a wax, such as, candelilla wax, a cationic surfactant, such as, behentrimonium chloride, and a film-forming polymer, such as polysilicone-29. The composition may include one or more additional components selected from fatty compounds, cationic polymers and styling polymers, embodied to deliver one or more of smoothing, straightening and curling/curl defining style features to achieve a particular straight or curly style with frizz control, softness and manageability.
    Type: Application
    Filed: May 31, 2019
    Publication date: December 3, 2020
    Inventors: Shilpa ARORA, Marie HUYNH, Lisa Chuyin YE-TSE, Bayle AUGUSTIN, Aziza Khader SULEIMAN, Anand Ramchandra MAHADESHWAR
  • Patent number: 10817931
    Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.
    Type: Grant
    Filed: February 20, 2019
    Date of Patent: October 27, 2020
    Assignee: Google LLC
    Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingwei Cui
  • Publication number: 20200016436
    Abstract: The present invention is directed to a cleansing composition containing: (a) at least one anionic surfactant; (b) at least one amphoteric surfactant; (c) at least one amphoteric polymer; (d) at least one acrylate copolymer; (e) at least one silicone; (f) at least one alcohol ester; and (g) an insoluble component, and wherein the composition is preferably clear in appearance, free cationic polymer, and has the insoluble component effectively suspended therein.
    Type: Application
    Filed: September 27, 2019
    Publication date: January 16, 2020
    Applicant: L'OREAL
    Inventors: Shilpa ARORA, Marie HUYNH, Carmen CASTILLO-BUCCI
  • Publication number: 20190180357
    Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.
    Type: Application
    Filed: February 20, 2019
    Publication date: June 13, 2019
    Applicant: Google LLC
    Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingweii Cui
  • Patent number: 10223742
    Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.
    Type: Grant
    Filed: August 26, 2015
    Date of Patent: March 5, 2019
    Assignee: Google LLC
    Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingweii Cui
  • Publication number: 20180311139
    Abstract: The instant disclosure relates to hair-treatment compositions. The hair-treatment compositions typically include: one or more polyurethane latex polymers; one or more cationic emulsifiers and/or surfactants; one or more fatty compounds; and water. Additional components such as water-soluble solvents, silicones, cationic polymers, etc., can also be included. The instant disclosure also relates to kits that include the hair-treatment compositions and to methods for treating hair with the hair-treatment compositions.
    Type: Application
    Filed: April 28, 2017
    Publication date: November 1, 2018
    Inventors: Allison PERNER, Anand Mahadeshwar, Lisa Chuyin Ye-Tse, Marie Huynh, Lindsay Menzer, Shilpa Arora
  • Publication number: 20170348549
    Abstract: The present invention is directed to a cleansing composition containing: (a) at least one anionic surfactant; (b) at least one amphoteric surfactant; (c) at least one amphoteric polymer; (d) at least one acrylate copolymer; (e) at least one silicone; (f) at least one alcohol ester; and (g) an insoluble component, and wherein the composition is preferably clear in appearance, free of cationic polymer, and has the insoluble component effectively suspended therein.
    Type: Application
    Filed: August 21, 2017
    Publication date: December 7, 2017
    Applicant: L'OREAL
    Inventors: Shilpa ARORA, Marie Huynh, Carmen Castillo
  • Publication number: 20170061528
    Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.
    Type: Application
    Filed: August 26, 2015
    Publication date: March 2, 2017
    Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingweii Cui
  • Publication number: 20140161755
    Abstract: The present invention is directed to a cleansing composition containing: (a) at least one anionic surfactant; (b) at least one amphoteric surfactant; (c) at least one amphoteric polymer; (d) at least one acrylate copolymer; (e) at least one water-soluble silicone; (f) at least one alcohol ester, and wherein the composition is clear in appearance and free of cationic polymer.
    Type: Application
    Filed: December 10, 2012
    Publication date: June 12, 2014
    Inventors: Shilpa ARORA, Marie HUYNH, Carmen CASTILLO
  • Publication number: 20140161754
    Abstract: The present invention is directed to a cleansing composition containing: (a) at least one anionic surfactant; (b) at least one amphoteric surfactant; (c) at least one amphoteric polymer; (d) at least one acrylate copolymer; (e) at least one silicone; (f) at least one alcohol ester; and (g) an insoluble component, and wherein the composition is preferably clear in appearance, free of cationic polymer, and has the insoluble component effectively suspended therein.
    Type: Application
    Filed: December 10, 2012
    Publication date: June 12, 2014
    Inventors: Shilpa ARORA, Marie HUYNH, Carmen CASTILLO