Abstract: Media content is provided, via an online service, for consumption by a user of a user device. The media content is provided for playback within a media player presented on a screen of the user device. In-stream content is provided to the user device for automatic playback within the media player without the playback of the media content. An indication of user interaction with the in-stream content that is automatically played back within the media player without the playback of the media content is received. Responsive to the user interaction with the in-stream content satisfying a user interest criterion, companion content is selected to be sent to the user device. The companion content is related to the in-stream shared content.

Abstract: A method for providing content item player is disclosed. The method comprises providing, using a processing device, playback of a first content item using a first user interface, wherein the first content item is associated with first video content and first audio content; receiving, using the processing device, a user pertaining to a user performance associated with the first content item; generating second video content and second audio content in response to receiving the user request, wherein the second video content and the second audio content correspond to the user performance associated with the first content item; and providing, using the processing device, playback of the first content item in association with the second video content and the second audio content.

Abstract: A system including a monitoring unit to monitor in-stream shared content and content served via the online service to a user; an in-stream shared content receiving unit to receive information about the in-stream shared content served with the content; a companion shared content selection unit to select the companion shared content based on the monitored in-stream shared content and content, and the received information; and a transmitting unit to transmit the selected companion shared content to the online service.

Abstract: A method for displaying ads on a media device includes a processor loading a flippable ad unit onto the media device, the flippable ad unit comprising a primary ad display and alternate ad displays; displaying the primary ad in the primary ad display of the flippable ad unit upon loading the flippable ad unit; receiving a select signal to rotate the flippable ad unit to an alternate ad display; rotating the flippable ad unit to display the selected alternate ad display; sending an ad request for an alternate ad; receiving the alternate ad for the selected alternate ad display; and displaying the alternate ad in the selected alternate ad display.

Abstract: A system including a monitoring unit to monitor in-stream shared content and content served via the online service to a user; an in-stream shared content receiving unit to receive information about the in-stream shared content served with the content; a companion shared content selection unit to select the companion shared content based on the monitored in-stream shared content and content, and the received information; and a transmitting unit to transmit the selected companion shared content to the online service.

Abstract: A system and method for dynamically designing shared content served via a content sharing source. The system includes a content size determination unit to determine a size of content sourced from the content sharing source; a shared content size allocation unit to determine a size of the shared content based on the size of the content; a shared content rules database to determine a design style associated with the shared content based on the determined size of the shared content; and a shared content transmitting unit to communicate the shared content in accordance with the design style to the content sharing source.

Abstract: A system and method for dynamically designing shared content served via a content sharing source. The system includes a content size determination unit to determine a size of content sourced from the content sharing source; a shared content size allocation unit to determine a size of the shared content based on the size of the content; a shared content rules database to determine a design style associated with the shared content based on the determined size of the shared content; and a shared content transmitting unit to communicate the shared content in accordance with the design style to the content sharing source.