Abstract: Embodiments are directed to providing control functionality of a display of an electronic device. The method includes determining, by the electronic device, an event and partitioning, by the electronic device, a rear side of the electronic device into dynamic tiles based on multiple parameters associated with the display, based on determining the event. The method also includes detecting, by the electronic device, a user gesture on the dynamic tile on the rear side of the electronic device and classifying, by the electronic device, the detected gesture into a gesture category. Further, the method includes determining, by the electronic device, a functionality based on the gesture on the rear side of the electronic device and the corresponding gesture category. The method includes controlling, by the electronic device, the functionality on the display of the electronic device.