Abstract: A digital media system for an elevator in which media content is viewable from outside the elevator. A sending smart card within an elevator shaft and at least one stationary external elevator door comprising: (a) a rigid door frame body; (b) an LED monitor including (i) a receiving smart card configured for receiving the video content and (ii) an LED screen configured to receive a continuous flow of media content, the media content visible to viewers outside the elevator at least when the external elevator doors are closed. The LED monitor either occupies an external surface of the door frame body or the door frame body includes a transparent external wall section. System also includes a flexible tube that houses at least one power cable. Opening and closing of the doors does not disrupt the continuous flow of media content to the LED screen.