Abstract: A system and method for automatically providing Metadata elements in a Web page or Web site is provided. Generally, the system contains a user device having an application therein that allows the user to request access to a Web page or Web site; a Web data server having at least one Web page and/or Web site stored therein; a Metadata server having Metadata elements stored therein; and a content server containing a memory and a processor, wherein the processor is configured by the memory to perform the steps of: retrieving code of the requested Web page or Web site, wherein the code includes at least one calling function, wherein the calling function causes the content server to retrieve Metadata identified by the calling function, from the Metadata server; reading the code of the requested Web page or Web site; retrieving Metadata identified by the calling function, from the Metadata server; and populating the Web page or Web site with the retrieved Metadata.