Abstract: A merchandise analysis system for predicting the sale of a registered item, including: a sales data table having sales data of a plurality of items; an input terminal for registering an item and for setting an analysis term; a retrieval unit connected to the table and the input terminal to search the sales data table for the sales data corresponding to the registered item and the analysis term; a function table having various functions fitted to respective data of sale versus price; a dispersion measure table for storing errors obtained with respect to the respective data of sale versus price retrieved on the basis of the respective functions; an analysis device connected to the dispersion measure table so as to determine one function giving the minimum one of the errors and the values of parameters therefor; and a display connected to the dispersion measure table so as to display the sales data of the registered item corresponding to the analysis term in a graph expressing the determined one function into wh