Abstract: A novel optically readable identification code and a toy with identification code with which a toy main body can be prevented from having the appearance compromised as much as possible are provided. A toy with identification code 10 includes a toy main body 11 with a surface provided with an identification code portion 12 including an optically readable identification code 13. The identification code 13 includes a plurality of dark color portions and a plurality of light color portions, and a chromatic color having an intensity lower than an intensity of a chromatic color used for the dark color portions is used for the light color portions.

Abstract: A vehicle toy makes an imagination of an appearance of a second mode which is transformable from an appearance of a first mode difficult. A vehicle toy transformable between a first mode and a second mode includes a base member having a front surface forming part of the first mode and a back surface forming part of the second mode, at least two or more rotating members each rotatably coupled to the base member and having different features on the front surfaces and the back surfaces thereof so that the front surfaces form the first mode and the back surfaces form the second mode, and have connecting portions disposed at respective ends of at least two of the rotating members connecting to each other and retain the vehicle toy in either the first mode or in the second mode.

Abstract: An operable toy having a particular shape including the shape of a dog or a human is provided. The operable toy includes a body portion including a sound output unit and having four limbs movably attached thereto, a head portion that is supported by a neck portion movably attached to the body portion, where the head portion allows a mobile communication device to be fitted thereinto and supports the mobile communication device at a face position of the operable toy, and a transmission member that transmits, to the sound output unit and a control unit mounted in the body portion, a signal output from the mobile communication device supported by the head portion in accordance with a user input, where the control unit controls the operation of the four limbs attached to the body portion.

Abstract: A vehicle toy makes an imagination of an appearance of a second mode which is transformable from an appearance of a first mode difficult. A vehicle toy transformable between a first mode and a second mode includes a base member having a front surface forming part of the first mode and a back surface forming part of the second mode, at least two or more rotating members each rotatably coupled to the base member and having different features on the front surfaces and the back surfaces thereof so that the front surfaces form the first mode and the back surfaces form the second mode, and have connecting portions disposed at respective ends of at least two of the rotating members connecting to each other and retain the vehicle toy in either the first mode or in the second mode.

Abstract: In a first operation mode, the location distribution of one or more characters is displayed on a display screen of a display unit (103). In a second operation mode, the location distribution of characters located in azimuths near the azimuth detected by an azimuth sensor (206) is displayed on the display screen of the display unit (103), and game processing is performed in accordance with the operation result to a key group (104) and handle unit (102) in correspondence with this display state.