Abstract: A system for providing personalized advertisements based on current needs of user includes a media system, an advertisement system, and multiple user end devices. The media system provides a playing schedule for programs of digital media. The advertisement system provides various advertisements. The user end devices are connected to the media system and the advertisement system via packet transmission. A specific user end device submits an advertisement request to the media system to configure the type of interested advertisements. The media system matches the type of interested advertisement with the variety of advertisements provided in the advertisement system, so as to find a matched advertisement conforming to the type of interested advertisements and select an advertisement version therefrom. The selected advertisement versions are combined for being played when the media system plays a corresponding program on the specific user end device.

Abstract: A system for providing personalized advertisements based on current needs of user includes a media system, an advertisement system, and multiple user end devices. The media system provides a playing schedule for programs of digital media. The advertisement system provides various advertisements. The user end devices are connected to the media system and the advertisement system via packet transmission. A specific user end device submits an advertisement request to the media system to configure the type of interested advertisements. The media system matches the type of interested advertisement with the variety of advertisements provided in the advertisement system, so as to find a matched advertisement conforming to the type of interested advertisements and select an advertisement version therefrom. The selected advertisement versions are combined for being played when the media system plays a corresponding program on the specific user end device.