Patents by Inventor Shrinidhi Karanth

Shrinidhi Karanth has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems and techniques for determining user engagement with video advertisements to determine optimized cost per impressions
    Patent number: 9992538
    Abstract: Systems and methods disclosed herein provide for determining changes in the device engagement data as a video advertisement is played on a video application executing in a mobile computing device. A user engagement engine collects device engagement data over multiple intervals of playback of the video advertisement. The device engagement data includes data indicating the spatial orientation of the mobile computing device and data indicating the volume level. The user engagement engine also calculates the differences in the device engagement data from a first interval of playback to a second interval of playback of the video advertisement. The mobile computing device transmits the changes in the device engagement data to an advertising server. The advertising server uses the changes in the device engagement data to determine a cost-per-impression value of the video advertisement.
    Type: Grant
    Filed: January 26, 2016
    Date of Patent: June 5, 2018
    Assignee: Adobe Systems Incorporated
    Inventor: Shrinidhi Karanth
  • SYSTEMS AND TECHNIQUES FOR DETERMINING USER ENGAGEMENT WITH VIDEO ADVERTISEMENTS TO DETERMINE OPTIMIZED COST PER IMPRESSIONS
    Publication number: 20170214952
    Abstract: Systems and methods disclosed herein provide for determining changes in the device engagement data as a video advertisement is played on a video application executing in a mobile computing device. A user engagement engine collects device engagement data over multiple intervals of playback of the video advertisement. The device engagement data includes data indicating the spatial orientation of the mobile computing device and data indicating the volume level. The user engagement engine also calculates the differences in the device engagement data from a first interval of playback to a second interval of playback of the video advertisement. The mobile computing device transmits the changes in the device engagement data to an advertising server. The advertising server uses the changes in the device engagement data to determine a cost-per-impression value of the video advertisement.
    Type: Application
    Filed: January 26, 2016
    Publication date: July 27, 2017
    Inventor: Shrinidhi Karanth
  • Advertising Workflow to Increase Click-Through Rates
    Publication number: 20170148057
    Abstract: Various implementations provide improved advertisement workflow techniques designed to increase click-through rates in the context of a digital medium environment. When content, such as streaming video, is received and has an associated advertisement, an option can be provided to enable the user to defer viewing of the advertisement. If the user selects the defer viewing option, the advertisement is placed in a deferred advertisement queue for later viewing and the user can proceed directly to consuming their content. The user can then choose to view deferred advertisements at any time that is convenient to the user.
    Type: Application
    Filed: November 23, 2015
    Publication date: May 25, 2017
    Inventors: Shrinidhi Karanth Parameshwar, Dwight O. Rodgers