Abstract: A trajectory data processing method is provided to a trajectory data apparatus. The method includes: obtaining trajectory data in a target geographical range, the trajectory data including moving trajectories of a plurality of moving objects, generating a feature map layer of the trajectory data, the feature map layer at least including a trajectory flow map layer, a moving speed map layer, and a travel direction map layer, fusing map layers in the feature map layer to obtain a fused feature map layer; displaying the fused feature map layer; and in response to obtaining a selection instruction of any pixel position on the fused feature map layer, displaying a trajectory flow at the pixel position and a moving speed and a travel direction of a moving object at the pixel position.

Abstract: A navigation method for a terminal includes determining navigation guiding points on a navigation path; obtaining each directional road name of each navigation guiding point, the directional road name being a road name of a second road segment to which the navigation guiding point leads; and calculating a matching degree between each directional road name and direction information of each third road segment, the third road segment being a first road segment on the navigation path, located after the navigation guiding point, and the direction information of the third road segment comprising a road name of the third road segment and a directional road name of the third road segment. The method also includes determining a weight value of each directional road name according to the matching degree; and when the terminal is at the navigation guiding point, prompting each directional road name according to the weight value.

Abstract: A navigation method for a terminal includes determining navigation guiding points on a navigation path; obtaining each directional road name of each navigation guiding point, the directional road name being a road name of a second road segment to which the navigation guiding point leads; and calculating a matching degree between each directional road name and direction information of each third road segment, the third road segment being a first road segment on the navigation path, located after the navigation guiding point, and the direction information of the third road segment comprising a road name of the third road segment and a directional road name of the third road segment. The method also includes determining a weight value of each directional road name according to the matching degree; and when the terminal is at the navigation guiding point, prompting each directional road name according to the weight value.