Patents by Inventor Shu Niu
Shu Niu has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20220215433Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a customized content item. A method includes: receiving a content request; identifying one or more user device attributes and/or a context of the request; identifying a content item having distribution parameters matching the context and/or user device attributes and including one or more variables that are resolved based on the context or the one or more user device attributes; selecting, as modifying data, a subset of feed data to which the one or more variables for the content item will be resolved, including: identifying the feed data, evaluating the feed data to locate the subset; and selecting the modifying data; and modifying the content item, at least in part, by including, in place of the one or more variables, the selected modifying data; and providing the modified content item in response to the request.Type: ApplicationFiled: March 23, 2022Publication date: July 7, 2022Inventors: Karen Yao, Nam Hoang Mai, Shu Niu, Beverly Yang Wong, Vinod Ramachandran Marur
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Patent number: 11210701Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a customized content item. A method includes: receiving a content request; identifying one or more user device attributes and/or a context of the request; identifying a content item having distribution parameters matching the context and/or user device attributes and including one or more variables that are resolved based on the context or the one or more user device attributes; selecting, as modifying data, a subset of feed data to which the one or more variables for the content item will be resolved, including: identifying the feed data, evaluating the feed data to locate the subset; and selecting the modifying data; and modifying the content item, at least in part, by including, in place of the one or more variables, the selected modifying data; and providing the modified content item in response to the request.Type: GrantFiled: March 19, 2019Date of Patent: December 28, 2021Assignee: Google LLCInventors: Karen Yao, Nam Hoang Mai, Shu Niu, Beverly Yang Wong, Vinod Ramachandran Marur
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Patent number: 10963916Abstract: Systems and methods are disclosed for dynamically analyzing and providing the quality of one or more content items at the time, or substantially close to the time, they are received by a data processing system. The systems and methods described herein can maintain and update the quality score for improving previously created content items after they have been published. The one or more content items can include one or more assets (e.g., one or more headlines, one or more descriptions, images, video, etc.). The data processing system can use numerical analysis methods to determine an overall quality (e.g., estimated clicks) of the content items received by the data processing system using a trained model.Type: GrantFiled: September 16, 2019Date of Patent: March 30, 2021Assignee: Google LLCInventors: Sylvanus Garnet Bent, III, Prahlad Fogla, Jamie Nicole Powell, Shu Niu, Nam Hoang Mai, Tristan Dennen, Sean Burroughs Johnston, Siva Kumar Gorantla, Suzanna Whiteside Shwert, Maxwell Schram, Weikun Liang
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Publication number: 20210090123Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a customized content item. A method includes: receiving a content request; identifying one or more user device attributes and/or a context of the request; identifying a content item having distribution parameters matching the context and/or user device attributes and including one or more variables that are resolved based on the context or the one or more user device attributes; selecting, as modifying data, a subset of feed data to which the one or more variables for the content item will be resolved, including: identifying the feed data, evaluating the feed data to locate the subset; and selecting the modifying data; and modifying the content item, at least in part, by including, in place of the one or more variables, the selected modifying data; and providing the modified content item in response to the request.Type: ApplicationFiled: December 3, 2020Publication date: March 25, 2021Inventors: Karen Yao, Nam Hoang Mai, Shu Niu, Beverly Yang Wong, Vinod Ramachandran Marur
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Publication number: 20200402098Abstract: Systems and methods are disclosed for dynamically analyzing and providing the quality of one or more content items at the time, or substantially close to the time, they are received by a data processing system. The systems and methods described herein can maintain and update the quality score for improving previously created content items after they have been published. The one or more content items can include one or more assets (e.g., one or more headlines, one or more descriptions, images, video, etc.). The data processing system can use numerical analysis methods to determine an overall quality (e.g., estimated clicks) of the content items received by the data processing system using a trained model.Type: ApplicationFiled: September 16, 2019Publication date: December 24, 2020Applicant: Google LLCInventors: Sylvanus Garnet Bent, III, Prahlad Fogla, Jamie Nicole Powell, Shu Niu, Nam Hoang Mai, Tristan Dennen, Sean Burroughs Johnston, Siva Kumar Gorantla, Suzanna Whiteside Shwert, Maxwell Schram, Weikun Liang
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Publication number: 20190213637Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a customized content item. A method includes: receiving a content request; identifying one or more user device attributes and/or a context of the request; identifying a content item having distribution parameters matching the context and/or user device attributes and including one or more variables that are resolved based on the context or the one or more user device attributes; selecting, as modifying data, a subset of feed data to which the one or more variables for the content item will be resolved, including: identifying the feed data, evaluating the feed data to locate the subset; and selecting the modifying data; and modifying the content item, at least in part, by including, in place of the one or more variables, the selected modifying data; and providing the modified content item in response to the request.Type: ApplicationFiled: March 19, 2019Publication date: July 11, 2019Inventors: Karen Yao, Nam Hoang Mai, Shu Niu, Beverly Yang Wong, Vinod Ramachandran Marur
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Publication number: 20190147499Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for managing a campaign entity of different entity types. In an aspect, a system facilitates a workflow that enables the on-demand updating of a campaign entity from a first format (e.g., a legacy format) that supports of first feature set to a second format (e.g., a new or updated format) that supports a second feature set.Type: ApplicationFiled: November 14, 2013Publication date: May 16, 2019Applicant: Google Inc.Inventors: Karen Yao, Shu Niu
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Publication number: 20150348106Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a customized content item. A method includes: receiving a content request; identifying one or more user device attributes and/or a context of the request; identifying a content item having distribution parameters matching the context and/or user device attributes and including one or more variables that are resolved based on the context or the one or more user device attributes; selecting, as modifying data, a subset of feed data to which the one or more variables for the content item will be resolved, including: identifying the feed data, evaluating the feed data to locate the subset; and selecting the modifying data; and modifying the content item, at least in part, by including, in place of the one or more variables, the selected modifying data; and providing the modified content item in response to the request.Type: ApplicationFiled: May 29, 2014Publication date: December 3, 2015Applicant: Google Inc.Inventors: Karen Yao, Nam Hoang Mai, Shu Niu, Beverly Yang Wong, Vinod Ramachandran Marur
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Patent number: 9053495Abstract: Configurations for geographical targeting for managing content of campaigns are disclosed. In one example, the subject technology provides a user interface including controls for enabling selection of targeting criteria by a content sponsor. The user interface includes a campaign tool for receiving input on campaign details to be executed by a content delivery system. The campaign tool includes a search control for receiving search strings and responsive thereto providing search completions that represent one or more geographic areas and reach information for each geographic area. The campaign tool also includes a control for adding a geographic area to a campaign, excluding the geographic area from the campaign, or presenting a map of the geographic area.Type: GrantFiled: August 16, 2012Date of Patent: June 9, 2015Assignee: Google Inc.Inventors: Shu Niu, Amin Charaniya, Jamie Samdal, Krzysztof Duleba, Jessica Mignone, Audrey Yang, Prabhu Balasubramanian, James Dowdell, Doris Bruneder, Aileen Tang, Smita Hashim, Ankur Gupta, Graham Jenkin, Luuk van Dijk
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Patent number: 9043223Abstract: Configurations for targeting nearby geographic locations for managing content are disclosed. The subject technology identifies one or more geographic locations for targeting content from a campaign for delivery to users and the campaign associated with a content sponsor. One or more geographic locations that are nearby the one or more geographic locations associated with the campaign are automatically presented to the content sponsor, including presenting candidate nearby geographic locations and estimated reach information along with each candidate geographic location. The subject technology receives a selection of one or more candidate geographic locations for inclusion in the campaign, and adds the selection to the campaign.Type: GrantFiled: August 16, 2012Date of Patent: May 26, 2015Assignee: Google Inc.Inventors: Shu Niu, Amin Charaniya, Jamie Samdal, Krzysztof Duleba, Jessica Mignone, Audrey Yang, Prabhu Balasubramanian, James Dowdell, Doris Bruneder, Aileen Tang, Smita Hashim, Ankur Gupta, Graham Jenkin
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Publication number: 20140108145Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating advertisements are disclosed. In one aspect, a method includes receiving an advertisement request that includes user context data. An advertisement having distribution parameters matching the user context data is identified. The identified advertisement can include one or more variables that are resolved based on the user context data. A proper subset of feed data to which the one or more variables for the advertisement will be resolved can be selected based on the user context data and performance measures for portions of the feed data that have been previously used to resolve the one or more variables. The advertisement is modified, at least in part, by including, in place of the one or more variables, the selected modifying data. The modified advertisement is provided in response to the advertisement request.Type: ApplicationFiled: November 5, 2013Publication date: April 17, 2014Applicant: Google Inc.Inventors: Chetan Patel, Vinod Ramachandran Marur, Beverly Yang, Karen Yao, Varouj A. Chitilian, Shu Niu, Nam Hoang Mai
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Publication number: 20140108128Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating advertisements are disclosed. In one aspect, a method includes receiving an advertisement request that includes user context data. An advertisement having distribution parameters matching the user context data is identified. The identified advertisement can include one or more variables that are resolved based on the user context data. A proper subset of feed data to which the one or more variables for the advertisement will be resolved can be selected based on the user context data and performance measures for portions of the feed data that have been previously used to resolve the one or more variables. The advertisement is modified, at least in part, by including, in place of the one or more variables, the selected modifying data. The modified advertisement is provided in response to the advertisement request.Type: ApplicationFiled: March 15, 2013Publication date: April 17, 2014Inventors: Chetan Patel, Vinod Ramachandran Marur, Beverly Yang, Karen Yao, Varouj A. Chitilian, Shu Niu, Nam Hoang Mai