Abstract: Disclosed herein are systems and methods allowing provider server and an analytics server to communicate confidential information but not compromise the anonymity of the customers if the data transmitted in either direction were to be intercepted or otherwise viewed by an unauthorized party, each server is configured to transmit the data records of the customers without any personally identifying information (PII) associated with the customers. The databases may “link” the data records by separately generating customer key identifiers for each unique customer having data in the one or both of the databases, according to predefined parameters and a predetermined one-way hashing algorithm. The unique customer key identifier may then be concatenated to, appended to, or otherwise associated with each data record for a particular customer that is being communicated between the servers.

Abstract: Disclosed herein are systems and methods allowing provider server and an analytics server to communicate confidential information but not compromise the anonymity of the customers if the data transmitted in either direction were to be intercepted or otherwise viewed by an unauthorized party, each server is configured to transmit the data records of the customers without any personally identifying information (PII) associated with the customers. The databases may “link” the data records by separately generating customer key identifiers for each unique customer having data in the one or both of the databases, according to predefined parameters and a predetermined one-way hashing algorithm. The unique customer key identifier may then be concatenated to, appended to, or otherwise associated with each data record for a particular customer that is being communicated between the servers.

Abstract: Methods, systems, and computer readable media for suppressing cookie based advertisement retargeting are disclosed. One method includes receiving a digital identifier and a merchant identifier associated with a purchase transaction. The method further includes determining, using the digital identifier and the merchant identifier, whether a cookie exists for advertisement retargeting related to the digital identifier and the merchant identifier. The method also includes in response to determining that the cookie exists for advertisement retargeting related to the digital identifier and the merchant identifier, sending suppression information for suppressing advertisement retargeting associated with the cookie.

Abstract: Disclosed herein are systems and methods allowing provider server and an analytics server to communicate confidential information but not compromise the anonymity of the customers if the data transmitted in either direction were to be intercepted or otherwise viewed by an unauthorized party, each server is configured to transmit the data records of the customers without any personally identifying information (PII) associated with the customers. The databases may “link” the data records by separately generating customer key identifiers for each unique customer having data in the one or both of the databases, according to predefined parameters and a predetermined one-way hashing algorithm. The unique customer key identifier may then be concatenated to, appended to, or otherwise associated with each data record for a particular customer that is being communicated between the servers.

Abstract: Disclosed herein are systems and methods allowing provider server and an analytics server to communicate confidential information but not compromise the anonymity of the customers if the data transmitted in either direction were to be intercepted or otherwise viewed by an unauthorized party, each server is configured to transmit the data records of the customers without any personally identifying information (PII) associated with the customers. The databases may “link” the data records by separately generating customer key identifiers for each unique customer having data in the one or both of the databases, according to predefined parameters and a predetermined one-way hashing algorithm. The unique customer key identifier may then be concatenated to, appended to, or otherwise associated with each data record for a particular customer that is being communicated between the servers.

Abstract: Methods, systems, and computer readable media for suppressing cookie based advertisement retargeting are disclosed. One method includes receiving a digital identifier and a merchant identifier associated with a purchase transaction. The method further includes determining, using the digital identifier and the merchant identifier, whether a cookie exists for advertisement retargeting related to the digital identifier and the merchant identifier. The method also includes in response to determining that the cookie exists for advertisement retargeting related to the digital identifier and the merchant identifier, sending suppression information for suppressing advertisement retargeting associated with the cookie.

Abstract: A method for identifying linked payment accounts includes storing an account profiles related to payment accounts and storing transaction data for a plurality of payment transactions, each involving a payment account, a merchant, and each conducted at a specific time and/or date. Transaction pairs are identified for two transactions conducted within a predetermined period of time and involving the same merchant, but two different accounts. Sets of transaction pairs are then identified, with each set including at least transaction pairs that include the same two accounts. Those two accounts are then identified as linked payment accounts. A network of accounts may be identified based on payment accounts and their links to other accounts. Within the network, influencer accounts may be identified from accounts that conduct transactions with a merchant before others in the network, and follower accounts may be identified from accounts that follow influencers in transaction at merchants.