Patents by Inventor Shweta Baranwal

Shweta Baranwal has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Incremental sales modeling using proxy campaigns
    Patent number: 11798025
    Abstract: In general, methods and system for modeling the incremental value of a response to different types of treatment are disclosed. Some examples include modeling discount sensitivity for specific guests. One aspect is a method for modeling incremental sales for a retail enterprise which includes generating a proxy campaign. In some embodiments, the proxy campaign is used to train an uplift model to predict an uplift score for each guest in response to a proposed campaign. In some embodiments, the uplift score is used to select guests for the proposed campaign.
    Type: Grant
    Filed: August 12, 2022
    Date of Patent: October 24, 2023
    Assignee: Target Brands, Inc.
    Inventors: Kunal Ghosh, Shweta Baranwal, Venkataramana Bantwal Kini