Abstract: An apparatus, computer program product, method and system are disclosed for directing a contestant in a competition through a series of puzzles to find a hidden item of value using digitized clues wirelessly transmitted to the contestant using SMS messaging. The digitized clues are transmitted sequentially to contestants in accordance with each contestant's, or team of contestants', satisfaction of performance benchmarks in the competition. Certain embodiments of the present invention include substitute means of generating and transmitting clues, as well as of collecting contestant performance data.