Abstract: Systems and methods are disclosed for generating for display digital content (e.g., an advertisement, a feed item, or some other information) together with digital components (e.g., branding data for the application or the publisher of the application). When the server receives, from a user device, a digital content request, the server can determine whether the digital content request was transmitted in response to an application state being changed to an active focus. Based on determining that the digital content request is being sent in response to an application state being changed to an active focus, the server generates a response that includes digital content and one or more digital components (e.g., branding data), and transmits that response to the user device. When the user device receives the response, the user device generates for display the digital components and the digital content.

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for presenting a first application's interface within a second application's interface. One of the methods includes receiving, by an active application executing on a user device that is not an application store, digital content referencing a second application not installed on the user device; obtaining application store data for the second application; providing, a user interface of the active application, the digital content with an application store user interface that includes (i) the application store data for the second application and (ii) an install element for triggering installation of the second application on the user device from within the active application; detecting user interaction with the install element; and in response to detecting the user interaction with the install element, triggering a download of the second application independent of launching an application for the application store.

Abstract: Systems and methods are disclosed for generating for display digital content (e.g., an advertisement, a feed item, or some other information) together with digital components (e.g., branding data for the application or the publisher of the application). When the server receives, from a user device, a digital content request, the server can determine whether the digital content request was transmitted in response to an application state being changed to an active focus. Based on determining that the digital content request is being sent in response to an application state being changed to an active focus, the server generates a response that includes digital content and one or more digital components (e.g., branding data), and transmits that response to the user device. When the user device receives the response, the user device generates for display the digital components and the digital content.

Abstract: A method of skinning an application with content includes receiving, by a client device from a content provider over a data network, a replacement asset associated with a tag specifying an event type, and displaying, by a graphical user interface of the client device, an initial asset of an application executed by the client device. The method further includes determining, by a hooking component of the client device, that an event corresponding to the event type occurred during execution of the application, and selecting, by the hooking component, the replacement asset associated with the tag specifying the event type, responsive to the determination that the event corresponding to the event type occurred. The method yet further includes replacing, by the client device, the initial asset with the selected replacement asset for display by the graphical user interface, responsive to the determination that the event corresponding to the event type occurred.

Abstract: In one implementation, an electronic package of assets substantially complying with a standard is received from a content provider. Placeholders in an application referring to items of content defined by the standard are replaced with items of content from the package of assets. In another implementation, an electronic package of assets substantially complying with a standard is received from a content provider. A publisher is identified, the package of assets is provided to the publisher, and an application incorporating items from the package of assets is received. In another implementation, a package of assets substantially complying with a standard is prepared, an application is received from a publisher, and a version of the application is generated, replacing references in the application to items defined in a standard with items of content from the package of assets.

Abstract: An online content server includes a memory device for storing data and a processor in communication with the memory device. The processor is programmed to store dynamic online content and to receive a content request for displaying dynamic online content on a mobile computing device. The content request is initiated at least in part by a publication request. The processor is programmed to determine that the content request is associated with one of the dynamic online content and to deliver the dynamic online content with an overlay layer to the mobile computing device for display to a user. The overlay layer is positioned at least partially over the dynamic online content. The overlay layer allows the user to activate the dynamic online content or to navigate to a navigated publication item representing one of the first publication item or a second publication item.