Patents by Inventor Sibu Ray

Sibu Ray has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • PREMIUM CONTENT BID MODIFIER
    Publication number: 20190180330
    Abstract: A system and method are disclosed for selecting advertisements for premium and non-premium content and delivering the advertisements and content to client media players. In one implementation, a request is received for a premium content item by a media player. A winning bid is determined for an auction pertaining to the request, where the winning bid is based on an advertiser-specified bid value and on an advertiser-specified bid modifier for advertisement placement in premium content. An advertisement associated with the winning bid is provided to the second media player for presentation with the premium content item.
    Type: Application
    Filed: August 3, 2015
    Publication date: June 13, 2019
    Inventors: Avi Fein, Lane Shackleton, Sibu Ray, Xifei Huang, Lena Elizabeth Cardell