Abstract: A system for actively displaying moving images on a container sidewall, which comprises a display unit, control unit, and power unit. The system is secured within the interior of the container, while the display screen is flush with the container sidewall so that the outer shape and other characteristics of the container resemble a regular container. The control system may be used to allow automatic control or manual control of the underlying system.

Abstract: A device for actively displaying an image on an article such as a product container comprises a display including an image film, a thin lighting source such as an electroluminescent lamp and optionally an image sequencer, configured to provide backlighting for illuminating the images in response to an electrical signal provided to the lighting source in response to the activation of a switch, optionally including means for producing audible sounds which are synchronized to the sequenced display of images.