Abstract: An example method for determining an influence score of a brand in accordance with aspects of the present disclosure includes receiving data regarding a plurality of social media profiles associated with a plurality of social media platforms based on relevancy to a plurality of keywords, identifying a first set of data received from a first social media platform and a second set of data received from a second social media platform, extracting, values from the first set of data for a first set of categories of metrics for each social media profile associated with the first social media platform, extracting values from the second set of data for a second set of categories of metrics for each social media profile associated with the first social media platform, assigning a weight to each metric, determining an influence score for each social media profile based on calculating a weighted sum of the extracted values for each social media profile, and determining an influence score for the brand for each social med

Abstract: An example method for determining an influence score of a social media blog domain in accordance with aspects of the present disclosure includes receiving data regarding asocial media blog domain based on relevancy to a plurality of keywords, extracting values from the data for a set of categories of metrics for the social media blog domain, assigning a weight to each metric, and calculating an influence score for the social media blog domain based on the weight of the extracted values for each social media profile. The set of categories comprises social engagement, activity, social media page influence and social media blog domain influence.