Abstract: A method and system that enables subscribers of any mobile network operator to exchange free or premium profiles, content, and services, and to receive (or share with others, such as publishers and developers) revenue resulting from transactions, preferably over a social network. In one embodiment, members of the service create one or more “profiles” that correspond to the member's persona. Preferably, profiles are built using a web browser or directly on a mobile device such as a phone. Typically, a profile comprises one or more pages containing text, images, multimedia, and advertising. In addition, profiles can include “plug-in” services developed by third parties. Members may send their profiles to other members or non-members. Similarly, anyone with a mobile phone can request the profile of a member. Multiple social networks may be aggregated on a user's mobile device. The techniques described herein facilitate the fusion of mobile application platforms and mobile social networks.