Abstract: Techniques for monitoring partnership programs are described herein. The techniques may determining, via a tracking module, a contra value indicating an amount spent by a first company on a partnership program in which the first company has partnered with a second company to market and sell products or services of the first company. The techniques may include determining, via an optimization module, an optimization value indicating a future amount to be allocated to the partnership program based on factors. The factors may include coefficients indicating a rate of change of revenue based on historical contra values, a historical contra value minimum, a historical contra value maximum, and a historical contra value median.