Abstract: There are provided method and system for identifying and modifying behavior. The method comprises: receiving information relating to a first user's behavior; analyzing the first behavior information to identify first behavioral risk indicators indicative of statistically significant changes in behavior of the first user; and when the identified first behavioral risk indicators meet predefined risk criteria, initiating actions configured to cause the first user to change behavior in the risk activity.

Abstract: An apparatus, such as a server, configured to receive information relating to a first user's behavior and to analyze this to identify one or more behavioral risk indicators comprising statistically significant behavioral changes. The apparatus is also configured to determine one or more similarities between the first user's behavior information and stored information relating to the behavior of one or more second users. Moreover, based on the one or more determined similarities, the apparatus is configured to determine a likelihood of the first user exhibiting a behavior in a risk activity which was exhibited by the one or more second users, and to initiate one or more actions configured to cause the first user to change their behavior in the risk activity.