Abstract: Techniques for determining an audience gap for a communication campaign presented herein. The system can obtain data indicating a content item for a communication campaign of a client account. The system can determine, based on the attribute, that the content item is associated with a first group type. The first group type can include a plurality of audience segments. Additionally, the system can determine, using performance data of the communication campaign of the client account, a first performance value of a first audience segment in the plurality of audience segments. Moreover, the system can determine, based on the first performance value transcending a performance threshold value, that the content item has an audience gap associated with the first audience segment. Furthermore, the system can perform an action based on the determination that the content item has the audience gap associated with the first audience segment.