Abstract: A system and method for managing a computer-implemented online game provides dynamically variable rewards to incentivize player interaction with sponsored content presented within the game. The particular reward offered to incentivize player interaction with particular sponsored content (e.g., a particular advertisement) can be dynamically variable based on the attributes of the player, thus providing user-specific custom rewards for interaction with sponsored content. Properties of incentive rewards that may be dynamically variable can include a custom type of in-game asset or resource, and/or a custom amount of a particular in-game asset or resource.

Abstract: A system includes a hardware processor and a memory storing software code for controlling distribution of ad surveys to target audiences. For each target audience, the hardware processor executes the software code to receive ad data describing an ad volume distributed to the target audience during a predetermined time interval of an ad campaign, and to receive survey data describing a survey volume distributed to the target audience and a survey response volume collected from the target audience during the predetermined time interval. The software code also determines a next survey sampling rate for the target audience based on the ad data and the survey data, such that the volume of survey responses collected from the target audience during matches an ad distribution volume for the target audience within a predetermined threshold during each predetermined time interval of the ad campaign.

Abstract: A system and method for managing a computer-implemented online game provides dynamically variable rewards to incentivize player interaction with sponsored content presented within the game. The particular reward offered to incentivize player interaction with particular sponsored content (e.g., a particular advertisement) can be dynamically variable based on the attributes of the player, thus providing user-specific custom rewards for interaction with sponsored content. Properties of incentive rewards that may be dynamically variable can include a custom type of in-game asset or resource, and/or a custom amount of a particular in-game asset or resource.

Abstract: A system and method for managing a computer-implemented online game provides dynamically variable rewards to incentivize player interaction with sponsored content presented within the game. The particular reward offered to incentivize player interaction with particular sponsored content (e.g., a particular advertisement) can be dynamically variable based on the attributes of the player, thus providing user-specific custom rewards for interaction with sponsored content. Properties of incentive rewards that may be dynamically variable can include a custom type of in-game asset or resource, and/or a custom amount of a particular in-game asset or resource.

Abstract: An automated advertisement selection system includes a computing platform having a hardware processor and a system memory storing a software code including a trained predictive model and a scoring module. The hardware processor executes the software code to receive an advertising query, the advertising query including a multiple parameters describing a target consumer group, and to identify, using the trained predictive model, candidate advertisements for the target consumer group based on the multiple parameters. The hardware processor also executes the software code to determine, using the scoring module, desirability scores for each one of the plurality of candidate advertisements, each of the desirability scores corresponding to a likelihood of each respective one of the plurality of candidate advertisements enticing the target consumer group, and to select one of the plurality of candidate advertisements based on the desirability scores for distribution to the target consumer group.

Abstract: A system and method for managing a computer-implemented online game provides dynamically variable rewards to incentivize player interaction with sponsored content presented within the game. The particular reward offered to incentivize player interaction with particular sponsored content (e.g., a particular advertisement) can be dynamically variable based on the attributes of the player, thus providing user-specific custom rewards for interaction with sponsored content. Properties of incentive rewards that may be dynamically variable can include a custom type of in-game asset or resource, and/or a custom amount of a particular in-game asset or resource.

Abstract: A system and method for managing a computer-implemented online game provides dynamically variable rewards to incentivize player interaction with sponsored content presented within the game. The particular reward offered to incentivize player interaction with particular sponsored content (e.g., a particular advertisement) can be dynamically variable based on the attributes of the player, thus providing user-specific custom rewards for interaction with sponsored content. Properties of incentive rewards that may be dynamically variable can include a custom type of in-game asset or resource, and/or a custom amount of a particular in-game asset or resource.

Abstract: A system and method for managing a computer-implemented online game provides dynamically variable rewards to incentivize player interaction with sponsored content presented within the game. The particular reward offered to incentivize player interaction with particular sponsored content (e.g., a particular advertisement) can be dynamically variable based on the attributes of the player, thus providing user-specific custom rewards for interaction with sponsored content. Properties of incentive rewards that may be dynamically variable can include a custom type of in-game asset or resource, and/or a custom amount of a particular in-game asset or resource.

Abstract: A system and method for managing a computer-implemented online game provides dynamically variable rewards to incentivize player interaction with sponsored content presented within the game. The particular reward offered to incentivize player interaction with particular sponsored content (e.g., a particular advertisement) can be dynamically variable based on the attributes of the player, thus providing user-specific custom rewards for interaction with sponsored content. Properties of incentive rewards that may be dynamically variable can include a custom type of in-game asset or resource, and/or a custom amount of a particular in-game asset or resource.

Abstract: A system and method for managing a computer-implemented online game provides dynamically variable rewards to incentivize player interaction with sponsored content presented within the game. The particular reward offered to incentivize player interaction with particular sponsored content (e.g., a particular advertisement) can be dynamically variable based on the attributes of the player, thus providing user-specific custom rewards for interaction with sponsored content. Properties of incentive rewards that may be dynamically variable can include a custom type of in-game asset or resource, and/or a custom amount of a particular in-game asset or resource.

Abstract: A system and method for managing a computer-implemented online game provides an in-game advertising publication service to publish interactive advertising content within a computer-implemented game in accordance with a pricing structure that defines different prices for different types of player engagement, for example having a cost per acquisition (CPA) pricing mechanism and a cost per engagement (CPE) pricing mechanism. A linked sequence of prompts is presented on a user device, to prompt a series of player engagements including at least two different engagement types. In some instances, a CPA prompt is presented earlier in the sequence, with an associated CPE prompt being presented subsequent to player engagement pursuant to the CPA prompt.

Abstract: An online advertising method comprises presenting sequenced or tiered interactive promotional content to a player of a computer-implemented online game. The interactive promotional content comprises a sequence of sponsored interactions with the content for performance by the player, with at least one of the sequence of sponsored activities being a gated activity which is available to the player only if the player has performed a corresponding preceding activity in the sequence.

Abstract: Computer-readable media for determining whether to accept a candidate order from an advertiser, to display a particular number of advertisements within a specified time segment are provided. Initially, the content provider may include placement criteria that, among other things, identify a leaf supply node at which impressions of the advertisement are expected to be rendered. Generally, the leaf supply node refers to a location within a topic graph that describes inventory that is permissible to allocate to satisfy the candidate order. To perform the determination, the inventory of impressions available for accommodating the candidate order and a log of booked orders scheduled to be placed within the time segment are identified. Linear programs are then utilized to determine whether the estimated inventory that satisfies the placement criteria is available by predictively placing the booked orders at the estimated inventory. If estimated inventory remains available, the candidate order is accepted.

Abstract: A system and method for designing web pages that enables web designers to place hyperlinks to web pages independent of any hierarchical relationship between the pages of the website. A link bar element is provided within a description of the website. The link bar element includes a persistent set of links, each link corresponding to one of several content files. One or more of the content files may be a web file. The link bar element is associated with at least one web file by including a link bar name in the at least one web file. In addition, other link bar information is stored in the web file and a description of the website is stored in a description file separate from the at least one web file that is associated with the link bar element. The description file includes an identifier for the link bar node and the one or more links.