Abstract: Disclosed herein are system, apparatus, article of manufacture, method, and/or computer program product embodiments for providing a data augmentation pipeline for augmenting events and/or data associated with events. An embodiment, operates by receiving one or more events from one or more service systems, where each event may include an event context, processing the one or more events by one or more augmentation components of a data augmentation pipeline for augmentation based on the event context associated with each event, and enqueuing the one or more processed events into one or more output queues.