Abstract: A mobile communication device comprising a radio transceiver, wherein the memory is apportioned into a plurality of partitions, a first carrier identity stored in a first partition of the memory, wherein a carrier identity comprises a network access identity, a list of device capabilities, a list of application configurations and a specific user experience associated to the carrier identity. A second carrier identity stored in a second partition of the memory. An Application loaded on the device, that when executed by the processor, detects a triggering event and in response to the detection changes the active carrier identity of the mobile communication device to one of the carrier identities stored in the partitions of the memory and applies configurations associated with the carrier identity, where the mobile communication device conducts wireless communication via the radio transceiver based on the wireless communication network associated with the selected carrier identity.